Most online purchases usually start with a simple online search. Ensuring that search engines can easily find your product can be an important factor in propelling them into an eCommerce business. The main goal of search engine optimization is to ensure that the pages of your website are highly relevant to the search terms of your potential buyers. You can also avail the benefits of the e-commerce platform online via afosto.com/.
You may not realize that your eCommerce software is not equipped with the features that make your eCommerce optimal for SEO. Most eCommerce platforms only offer basic features, while some don't provide them at all. But some others offer it as a paid premium service.
Now let's take a look at some of the key factors in search engine ranking:
Independent control of navigation links
Make sure your e-commerce platform doesn't automatically select product names from websites and doesn't appear in navigation menus. Preferably have independent navigation links for SEO benefits. Many platforms do not offer this functionality, and even if they do, additional customization is required.
Page titles by keyword
It is highly recommended to ensure that your e-commerce platform supports this feature, even with additional customization. Keyword Page Titles are more likely to receive prominent placement in search engine rankings (SERPs).
Including keyword search in page URL
Before choosing your eCommerce software, it is best to find out if it allows independent control over page URLs. URLs of pages containing keywords correlate better with search engines.