bookmark_borderHow to Conduct Research for an Infographic?

When people hear information, they're likely to remember only 10% of that information three days later. If a related image is paired along with the same information, people retain 65% of it over the same time period.

This content is what your readers are looking for. So how can you create an infographic that is informative, beautiful, and shareable? There are many research infographic templates available online.

For more information on starting your infographic design journey, you can check out the following list:

Identify your audience:

It is important to consider the audience that will be viewing your research before you begin conducting it. Market Research is essential because it forces you to think about more than just the content and consider how it will impact others.

Before starting to research infographics, there are some questions content creators need to ask.

  • Who searches for this information? How old are they? What are their job roles?
  • Which emotions would you like to see in your infographic?
  • What are you expecting viewers to do after they see your infographic?

To find lots of data, keep your search terms broad:

After you have started to research the topic for your infographic, you shouldn't limit the content by the angle that you think it should take. While it's smart to conduct general research on a topic in order to gain an understanding of the subject, be aware that this can impact the information you are searching for.

If you decide to concentrate your infographic on making money blogging and not researching advertising, the data that you get won't give you all the information you need to create an informative infographic.

Research a topic and not a story or angle until you have more concrete information.