With the spread of so-called "Social Media Experts", who are practically superior to phone users, many marketing professionals are wondering whether it makes sense for companies to use social media agencies.
Social media agency work with clients to align social media marketing strategies with business goals and overall marketing strategy. For companies unsure of the benefits of SM, a safe option for an SM campaign might be partnering with a traditional advertising or marketing agency instead of launching social media.
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But if you play where it's safe, business isn't going anywhere. Just posting tweets and links on Facebook about company website content won't get the company a million followers or likes to get interested. It won't even help companies become aware of their content.
Social media agency brings results
Many entrepreneurs love the results they get from social media agencies. A February 2011 report by the Altimeter Group found that 59% of businesses use a boutique social media agency, compared to 35% who use a traditional social business agency.
In other words, we can count on the continued presence and growth of social media agencies. Authentic agencies with people claiming to be experts were eventually eliminated, as they should have been, while more stars were targeted for bigger agencies.